Description
This course discusses various methods of lead generation, investing in your people, the importance of branding, and the use of social media.
Designed For
- CPAs, corporate finance teams, business leaders and other financial professionals.
Objectives
- This course will prepare you to:
- Illustrate the marketing value by investing in their people
- Identify how business professionals are differentiating themselves in the marketplace
- Describe ways to strengthen business relationships
Highlights
- Determine what lead generation method would work the best for their business (referrals, direct marketing, publish a book, etc.)
- Recognize that you are in the people business first and it is people who create the relationships that drive revenue
- Discuss methods for defining your target market.